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Episode
5
The Wardrobe & More
Natalie Pons Curates the Art of Everyday
Natalie Pons created Miami’s The Wardrobe & More not only to cater to women looking to dress themselves and adorn their homes with an artful approach, but also as a place for women to connect and commune through art, fashion and lifestyle. Ellie Hayworth speaks with Natalie about how artistry and curation are central to her small business.
Natalie reflects on her journey from Miami to the West Coast and back to pursue her goals. She shares early lifestyle lessons from her time in the West Coast and crucial insights gained from her PR and marketing experience there. Returning to Miami, she noticed a gap in the market for a subtle and curated approach to luxury, which led her to open a concept store catering to like-minded, self-assured women. Drawing inspiration from style icons like Diane Keaton, Carolyn Bessett-Kennedy, and Ina Garten, she emphasizes the importance of authenticity. The Wardrobe & More cultivates a community of women that are unapologetically themselves. The episode delves into her curation process, fostering community through pop-ups, trunk shows, showcasing local artists, and reflections on the evolving nature of Miami's fashion scene, concluding with advice on intentional living and embodying personal brand and aspiration through style.
